Great news from the Gluten Free Living blog.
Watch for Betty Crocker gluten-free mixes for cakes, cookies, and brownies on supermarket shelves beginning about June 1.
A customer service representative said General Mills has developed Betty Crocker brand brownie, chocolate-chip cookie and devil’s food and yellow cake mixes.
No set price was available, but the customer service representative said they will most likely be more expensive than wheat flour mixes sold by the company.
She said General Mills made information about the mixes available to customer service representatives this week after a blogger who taste-tested the products posted information about them on the Internet. As news of the products leaked, the Betty Crocker consumer help-line received a flurry of calls.
The gluten-free products will be made in a separate facility to prevent cross-contamination from the wheat flour used in regular Betty Crocker baking mixes. The ingredients lists were not available.
Betty Crocker is also conducting a consumer survey about gluten-free products. If you call to ask about gluten-free items, you might be asked a few questions about the use of gluten-free food in your household. You can reach the consumer-help line at 800-446-1898 .
This is the second time in a week that there has been news of new gluten-free products from General Mills. Earlier, word started to spread that the company has expanded its line of gluten-free Chex cereals with the introduction of gluten-free Corn, Honey Nut and Cinnamon Chex.
Although not officially launched, the cereals are now available in some supermarkets.